Heineken wanted to incept and execute a platform based around identifying established and emerging artists and bringing them to appropriate urban markets across the country as part of a branded multi-sensory music experience. Heineken Inspire Tour consisted of Fabolous, Ryan Leslie, Rick Ross, Pusha-T, Wale, D Nice and more traveling to Philadelphia, New York City, Houston, Washington DC, New Orleans, Chicago, Miami, LA and Atlanta.
Celebrating local influential consumers who drive culture in cities along the Heineken Inspire Tour. Assisted in procuring the honorees and conceived an engagement program where attendees voted for those they believed were the most influential in their cities. The winners were presented awards to demonstrate Heineken’s commitment to local markets. Heineken was also able to identify potential partners and ambassadors who have since helped reignite brand interest and relevance regionally and nationally.