Moët & Chandon’s Rosé Lounge series activation -a spectacular branded events across the USA. Leveraging artist including Ciara, Future, Big Sean, 2 Chainz, Wale, Fabolous, Nas, G.O.O.D. Music, T.I., Common, Trey Songz and Keri Hilson. The elegant celebrity-driven experiences resulted in a slew of earned media, social media impressions and traditional press coverage. As a direct result of the activation, brand awareness levels increase by 8%, brand consideration by 7%, and brand trial by 10%. Key markets included New York, Los Angeles, Washington DC, Chicago, Atlanta, Miami and Houston.
Assisted in launching and managing the Moet Nectar Imperial Rose Instagram handle in spring of 2013 and experienced significant growth over the course of the 2013 Moet Nectar Rose Lounge—including a 41% growth —incorporating exclusive celebrity photographs from the events as well as sought after product shots from guest influencer-photographers including Swopes, Trash Hand and William Yan.